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I Like Ike: The Presidential Election of 1952
"John Robert Greene tells the story of a presidential election that seems remarkable familiar. It features a Republican nominee who had never before sought political office and who had no previous connection to the GOP running against an experienced Democratic nominee who seemed far more comfortable with complex policy issues. Greene examines how the Republican candidate used a new electronic medium to reach voters, even while simplifying his message. And he concludes that issues mattered less than the passion that the Republican candidate inspired. Sound familiar? Greene, however, is writing about the election of 1952, in which a newcomer to politics, Dwight D. Eisenhower, overwhelmed the eloquent governor of Illinois, Adlai Stevenson, while using the new medium of television to run the first twenty-second presidential campaign commercials. With a keen eye for a revealing piece of evidence or a telling anecdote, Greene explains how Ike's popularity translated into a landslide victory at a time when millions of voters were tired of "the mess in Washington." I Like Ike is a book that anybody interested in politics, in the 1950s or today, can read with enormous benefit." - Chester Pach, associate professor of history, Ohio University
254 pages

Item #006558